My responsibilities as a product designer include...
Design and deliver high-quality, user-centered solutions, including high-fidelity prototypes and specifications for new features and products.
Create end-to-end user experiences for global products, leading the design process from initial concepts and lo-fi wireframes to polished hi-fi mockups and interactive prototypes.
Collaborate with cross-functional teams like designers, product managers, content designers, accessibility, design researchers, and engineers to define and solve complex design problems.
Present and articulate design concepts to stakeholders while also mentoring and providing guidance to junior designers.
Affluent project
Context and challenge
Visa’s affluent cardholders have access to hundreds of premium benefits across travel, lifestyle, and dining — yet these experiences are often scattered across issuer channels, websites, and concierge services. According to Visa, affluent consumers represent one of the fastest-growing spending segments globally, driving three times more international travel spending than other consumer groups.
The design opportunity was to create a unified, user-centered digital experience that simplifies how affluent customers discover and access Visa’s premium benefits. The goal was to strengthen engagement by making high-value offerings more visible, personalized, and intuitive to explore.
Timeline
My role
My focus
Teams
Tools
UX design, UI design, Interaction design
Design, Design research, Content design, Design engineering, Product, Regional product, Engineering
Figma
April 2025 –
Product designer
Visa Flexible Credential
Context and challenge
Consumers increasingly expect payment flexibility: ability to use multiple funding sources, digital payment experiences, and simpler wallet management. 84% of users intend to use virtual accounts for flexible payments, and 51% users want streamlined access to multiple accounts. At the same time, issuing banks and fintech partners need scalable solutions that integrate into existing systems without overwhelming complexity.
The challenge: How might we enable a single payment credential to access multiple funding sources while preserving a seamless experience for both end-users and issuer systems?
Design approach
Setting a clear intended target audience for clear product direction and aligning with the business goals
Modular design approach demonstrating alignment between product value and user needs
Complexity tolerance by offering various levels of complexity in use cases to learn user preference and usability
Outcome and impact
The product launched in regions including APAC and is now being rolled out in the U.S. in partnership with issuers.
Early pilot data indicated that credential holders had ~40% higher spend than non-flex credential holders.
Issuers adopting the solution gained the ability to cross-sell more products under one credential and reduce management of multiple cards for customers.
Timeline
My role
My focus
Teams
Tools
UX design, UI design, Interaction design
Design, Design research, Content design, Product, Regional product
Figma
January 2024 – March 2025
Product designer
Design process
Competitor analysis
User flow
User flow
Market data study
Low fidelity UX design
High fidelity UX design
Prototyping
Design review with Product teams
Design review with Regional teams
Concept testing
Synthesis
Research
Design exploration
Design reviews
User research
Brand/Marketing review
Successful product launch in 2024
Debut at Visa Payment Forum 2024
Visa Global HQ in SF lobby
back
Designing and delivering user-first digital experiences from concept to handoff, collaborating with product, content, research, and engineering teams to ship clean, functional interfaces in the digital card products world.
Visa
Product Designer
November 2021 – Now
San Francisco, CA
Figma
More projects